WUOA VIRUS
The bad guy of the series, the one you can't shoot down, this creepy critter is every bit as dangerous as it looks !
The thrust of the Wise Use Of Antibiotics campaign's 'Rules Of Engagement' series is the difference between bacterial and viral infections - and the critical lack of awareness of this in the public mind. Providing a comparative scale dimension was a logical place to start. Both the virus and the bacterial characters were modelled from electron-micrograph photographs, as were the viral cell invasion and the effect of an antibiotic upon a bacteria.
PHARMAC
Pharmac is the Pharmaceutical Management Agency of New Zealand. Browndog has worked to create a series of television spots, a website, and related IP to support the Pharmac-sponsored Kick That Bug campaign.
Read more about this client.
The bad guy of the series, the one you can't shoot down, this creepy critter is every bit as dangerous as it looks !
The thrust of the Wise Use Of Antibiotics campaign's 'Rules Of Engagement' series is the difference between bacterial and viral infections - and the critical lack of awareness of this in the public mind. Providing a comparative scale dimension was a logical place to start. Both the virus and the bacterial characters were modelled from electron-micrograph photographs, as were the viral cell invasion and the effect of an antibiotic upon a bacteria.
PHARMAC
Pharmac is the Pharmaceutical Management Agency of New Zealand. Browndog has worked to create a series of television spots, a website, and related IP to support the Pharmac-sponsored Kick That Bug campaign.
Read more about this client.
THE CREW INVOLVED
- Amanda ClarkRELATED PROJECTS
- Kick That Bug- WUOA Antibiotics
- WUOA Bacteria
- WUOA Commander
- If In Doubt Check It Out
- Take The Lot No Matter What
- Antibiotics Don't Do Colds & Flu
