WUOA BACTERIA
A generic 2-dimensional 'bug' had fronted the 'Wise Use Of Antibiotics' campaign for 10 years but was lacking a little lustre ! The message needed enlivening, so we started with this characters evolution to 3D, before building the rest of the world in which bacteria operate - and the 'Rules Of Engagement' series was born.
PHARMAC
Pharmac is the Pharmaceutical Management Agency of New Zealand. Browndog has worked to create a series of television spots, a website, and related IP to support the Pharmac-sponsored Kick That Bug campaign.
Read more about this client.
A generic 2-dimensional 'bug' had fronted the 'Wise Use Of Antibiotics' campaign for 10 years but was lacking a little lustre ! The message needed enlivening, so we started with this characters evolution to 3D, before building the rest of the world in which bacteria operate - and the 'Rules Of Engagement' series was born.
PHARMAC
Pharmac is the Pharmaceutical Management Agency of New Zealand. Browndog has worked to create a series of television spots, a website, and related IP to support the Pharmac-sponsored Kick That Bug campaign.
Read more about this client.
THE CREW INVOLVED
- Amanda ClarkRELATED PROJECTS
- Kick That Bug- WUOA Antibiotics
- WUOA Commander
- WUOA Virus
- If In Doubt Check It Out
- Take The Lot No Matter What
- Antibiotics Don't Do Colds & Flu


